Results-Driven Facials: How A.M. Guest House Increased Revenue and Retention With Acuity Scheduling

A.M. Guest House, based in Lower Manhattan, is not your average skin spa. Founded by Adrea McNeish, a seasoned esthetician and educator, A.M. Guest House is a boutique skincare lab that specializes in targeted, minimally invasive, and result-driven facials with a holistic approach. From acne treatments and dermaplaning to chemical peels and gua sha, A.M. Guest House focuses on providing personalized care that goes beyond surface-level beauty.

But as the business took off, managing appointments and maintaining a seamless experience for clients became a challenge. McNeish knew she needed a reliable solution to manage her busy schedule while keeping client satisfaction a top priority. Enter Acuity Scheduling—a tool that has transformed the way A.M. Guest House operates and cares for clients.

A glow-up in client care with scheduling software

As a small business owner wearing many hats, McNeish needed a booking system that could handle her growing client base while offering a user-friendly and secure experience. After exploring her options, Acuity Scheduling stood out.

“I was drawn to Acuity because I needed a safe and reliable booking site for my clients to access 24/7. My clients are extremely important to me and so is their private information, so cybersecurity was at the top of the list when choosing an appointment scheduling and booking software,” says McNeish. “I was also drawn to Acuity because of the ease of use. It’s easy for both myself and my clients to navigate.”

The clean, customizable design of Acuity’s booking page made a strong impression, too. “When I originally started, I needed a booking site that looked clean and professional. Acuity’s self-editing made it possible for me to design the look of my booking site just how I wanted it to be,” McNeish explains.

Clients who visit this on-brand booking page get clear insight into A.M. Guest House’s skincare philosophy and booking and cancellation policy. After selecting their desired service, like the Complete Detox or the Glow Getter, they’re able to view the calendar and choose the best date and time for them, as well as add on additional services like lip care. To complete self-booking, clients fill out an intake form to share important details, including skin concerns, allergies, and behaviors that may impact their skin, allowing McNeish to deliver a personalized experience every session.

From breakouts to booking breakthroughs in 2 minutes or less

For McNeish, running a skincare business means juggling multiple roles—receptionist, esthetician, and business owner. Acuity Scheduling made this juggling act much easier, lessening the admin work and allowing her to focus more on her clients.

“Being my own receptionist means I’m checking clients out, rebooking them, and handling payments—all while performing treatments. Sometimes I have clients booked back to back, so the process needs to be quick and seamless,” she explains.

“Acuity allows me to charge any form of payment used on file in a breeze, and it allows me to quickly rebook my client for the next appointment. The process takes less than 2 minutes, which gives me time to prepare for my next treatment without stressing out.”

With Acuity, McNeish can effortlessly manage her schedule, track client history, and even record treatment notes—all while staying mobile. “As a skincare therapist who sees multiple clients a month, it’s important for me to keep record of exactly what is done during each treatment, who shows up for their scheduled appointment on time, and who cancels at the last minute,” she adds. “Acuity’s notes system makes it easy for me to document each treatment and track visit history using my phone.”

Service packages and memberships for good skin that lasts

A.M. Guest House doesn’t just offer one-time treatments—they focus on long-term skincare goals. With Acuity’s built-in tools for selling packages, gift cards, and subscriptions, McNeish has been able to drive revenue through clients who need regular treatments or want to extend the opportunity to friends and family.

“I find the monthly memberships very beneficial. They help my clients stay on track with their skincare goals, and it allows me to forecast my finances.”

Acuity’s features have made it easy for McNeish to manage package deals, like the Revitalizing Microneedling 3-pack, helping clients commit to their skincare routines without the hassle of booking and paying for each session separately.

A clear path to growth and success with Acuity Scheduling

With Acuity Scheduling, A.M. Guest House has found the perfect balance between beauty, wellness, and business efficiency. Since choosing the scheduling software, McNeish has not only improved operations, she’s also retained more happy, glowing clients.

“Acuity has increased my client retention and helped grow my revenue,” McNeish reflects.

“As my business expands, I know Acuity will continue to grow with me. It will be easy to add more locations and more schedules and keep everything in sync.”

Her advice for other estheticians and business owners? “Listen to your clients and make yourself accessible.” Acuity can help you meet them where they are to give your business the glow up it deserves.

So if you still haven’t decided to sign up, McNeish says, “Just go for it! If you’re considering having a website in the long run or already have one, Acuity is the easiest to integrate with.”

Now you’re one step closer to better skin and a better schedule. Get started today.